Lauren Currier
Proven creative lead with rich and deep experience in visual brand storytelling.
I specialize in concepting and shaping lifestyle brands, and leading creative teams through 360 brand launches.
As a hybrid creative, I work fluidly across disciplines — from product design and experience design to brand identity and strategy — and I thrive on the magic that happens when all of them come together.
Outside of work, biking, travel, great restaurants, stunning hotels, and dancing it out are what keep my creative cup full.
I'm always looking to partner with kind, creative humans.
Specialties
+Packaging Design
+Brand Identity
+Brand Strategy
+Copy Writing
+Art Direction
+3D Product Design
+Motion Direction
+Experience Design
+Team Management
+Project Management
Awards + Recognition
Red Dot Award
Hermes Creative Award
GD USA Award
Transform Award
Lauren Currier
I specialize in concepting and shaping lifestyle brands, and leading creative teams through 360 brand launches.
As a hybrid creative, I work fluidly across disciplines — from product design and experience design to brand identity and strategy — and I thrive on the magic that happens when all of them come together.
Specialties
+Packaging Design
+Brand Identity
+Brand Strategy
+Copy Writing
+Art Direction
+3D Product Design
+Motion Direction
+Experience Design
+Team Management
+Project Management
Awards + Recognition
Red Dot Award
Hermes Creative Award
GD USA Award
Transform Award
Proven creative lead with rich and deep experience in visual brand storytelling.
Lauren Currier
Proven creative lead with rich and deep experience in visual brand storytelling.
I specialize in concepting and shaping lifestyle brands, and leading creative teams through 360 brand launches.
As a hybrid creative, I work fluidly across disciplines — from product design and experience design to brand identity and strategy — and I thrive on the magic that happens when all of them come together.
Outside of work, biking, travel, great restaurants, stunning hotels, and dancing it out are what keep my creative cup full.
I'm always looking to partner with kind, creative humans.
Specialties
+Packaging Design
+Brand Identity
+Brand Strategy
+Copy Writing
+Art Direction
+3D Product Design
+Motion Direction
+Experience Design
+Team Management
+Project Management
Awards + Recognition
Red Dot Award
Hermes Creative Award
GD USA Award
Transform Award
Selected Works
Updated: 05.20.2026
© Lauren Currier, 2026
Selected Works
Updated: 05.20.2026
Driftwell
A Still Water Beverage
Designed to help you relax and unwind. Driftwell is a still water beverage for the daily wind down - creating a new ritual in relaxation. The identity brings to life gestural arcs through graphics and photography.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction
Click or Drag
Click or Drag
Click or Drag
Driftwell
A Still Water Beverage
Designed to help you relax and unwind. Driftwell is a still water beverage for the daily wind down - creating a new ritual in relaxation. The identity brings to life gestural arcs through graphics and photography.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction
Tap or Drag
Tap or Drag
Tap or Drag
Driftwell
A Still Water Beverage
Designed to help you relax and unwind. Driftwell is a still water beverage for the daily wind down - creating a new ritual in relaxation. The identity brings to life gestural arcs through graphics and photography.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction
Tap or Drag
Tap or Drag
Tap or Drag
Gatorade Hydration Booster
For Life On And Off The Court
All day always on hydration. Redefining the game, Hydration Booster is the first premium powder from Gatorade. A 24/7 solution to fit any occasion. The identity captures powder on and off the pack through technical patterns and playful visuals.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction, Experience Design
Click or Drag
Click or Drag
Click or Drag
Gatorade Hydration Booster
For Life On And Off The Court
All day always on hydration. Redefining the game, Hydration Booster is the first premium powder from Gatorade. A 24/7 solution to fit any occasion. The identity captures powder on and off the pack through technical patterns and playful visuals.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction, Experience Design
Tap or Drag
Tap or Drag
Tap or Drag
Gatorade Hydration Booster
For Life On And Off The Court
All day always on hydration. Redefining the game, Hydration Booster is the first premium powder from Gatorade. A 24/7 solution to fit any occasion. The identity captures powder on and off the pack through technical patterns and playful visuals.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction, Experience Design
Tap or Drag
Tap or Drag
Tap or Drag
Muscle Milk
Protein For All Bodies
All of the good, none of the bad. Bold colors and refreshed photography bring a whole new look to Muscle Milk. The identity evokes positivity through bright blue skies, and forward movement through dynamic gestures caught in the moment.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction, Experience Design
Click or Drag
Click or Drag
Click or Drag
Muscle Milk
Protein For All Bodies
All of the good, none of the bad. Bold colors and refreshed photography bring a whole new look to Muscle Milk. The identity evokes positivity through bright blue skies, and forward movement through dynamic gestures caught in the moment.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction, Experience Design
Tap or Drag
Tap or Drag
Tap or Drag
Muscle Milk
Protein For All Bodies
All of the good, none of the bad. Bold colors and refreshed photography bring a whole new look to Muscle Milk. The identity evokes positivity through bright blue skies, and forward movement through dynamic gestures caught in the moment.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction, Experience Design
Tap or Drag
Tap or Drag
Tap or Drag
Soulboost
Wellness Within Reach
Made with your mood in mind. Soulboost is a flavor rich sparkling water with functional ingredients. The identity is buoyant, bringing together playful organic shapes and inviting color palettes.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction
Click or Drag
Click or Drag
Click or Drag
Soulboost
Wellness Within Reach
Made with your mood in mind. Soulboost is a flavor rich sparkling water with functional ingredients. The identity is buoyant, bringing together playful organic shapes and inviting color palettes.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction
Tap or Drag
Tap or Drag
Tap or Drag
Soulboost
Wellness Within Reach
Made with your mood in mind. Soulboost is a flavor rich sparkling water with functional ingredients. The identity is buoyant, bringing together playful organic shapes and inviting color palettes.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction
Tap or Drag
Tap or Drag
Tap or Drag
Lauren Currier
Proven creative lead with rich and deep experience in visual brand storytelling.
I specialize in concepting and shaping lifestyle brands, and leading creative teams through 360 brand launches.
As a hybrid creative, I work fluidly across disciplines — from product design and experience design to brand identity and strategy — and I thrive on the magic that happens when all of them come together.
Outside of work, biking, travel, great restaurants, stunning hotels, and dancing it out are what keep my creative cup full.
I'm always looking to partner with kind, creative humans.
Specialties
+Packaging Design
+Brand Identity
+Brand Strategy
+Copy Writing
+Art Direction
+3D Product Design
+Motion Direction
+Experience Design
+Team Management
+Project Management
Awards + Recognition
Red Dot Award
Hermes Creative Award
GD USA Award
Transform Award
Selected Works
Updated: 05.20.2026
© Lauren Currier, 2026
Driftwell
A Still Water Beverage
Designed to help you relax and unwind. Driftwell is a still water beverage for the daily wind down - creating a new ritual in relaxation. The identity brings to life gestural arcs through graphics and photography.
Role
Packaging Design, Brand Identity, Copy Writing, Brand Strategy, Art Direction, Motion Direction
Label
:
Text
Label
:
Text
Label
:
Text
Label
:
Text
Label
:
Text
Click or Drag
Click or Drag
Click or Drag